Surgital at Anuga 2023 with new products from Divine Creazioni®19 September 2023
This fair is an opportunity to reaffirm the importance of our position abroad, with an eye to the European market.
Lavezzola (RA), September 2023 – Surgital confirms its participation at Anuga in Cologne (7-11 October 2023), an important trade fair that takes place in one of the countries where the company already has a strong presence, and where it intends to reaffirm its position on the European market, and in general in the rest of the world. The stand will have a large central kitchen, with a spotlight on the top deep-frozen fresh pasta brand, Divine Creazioni®, from which two autumn new entries will be given a preview presentation to the international market.
Abroad, Surgital has managed to build a solid base of credibility since the nineties, bringing deep-frozen fresh pasta to 60 countries, and reaching an export share of over 40% of total revenue. Our international presence is guaranteed by a well-structured network of export managers and direct employees, in particular in the UK and Germany, and company-owned commercial facilities in France and the USA.
At Anuga, Surgital therefore intends to show the international market – and especially the European market – its innovative spirit, while always remaining faithful to the culinary tradition that has made pasta the most-loved dish in the world. The company’s strong point is the variety of brands it offers to satisfy every requirement from the international market, most notably with Divine Creazioni® and Laboratorio Tortellini® Alta Tradizione for traditional restaurants, and Pastasì® Soluzioni Express, the line of deep-frozen pasta and rice for quick-service catering that combines speed and practicality with perfect results.