Surgital changes its image. Not its essence.

• New visual and digital identity coming in January 2026
• Brand evolution aligned with the new brand architecture
• A renewed website: clearer, more accessible, more useful
• More empathetic, consistent, and recognizable communication
• Tradition and innovation told with a single voice
• A shared project that involves the entire company

From the website to the tone of voice, from visuals to content, we are getting ready to tell our story in a new way. A change born from a deep reflection on who we are, how we have grown, and what we want to communicate today.
More readable, more aligned, even more faithful to our essence.
Surgital is entering 2026 with an evolving identity: digital, visual, strategic.

Every meaningful transformation requires time, listening, and vision. And today we are ready to show you how far this journey has taken us. The finish line is close.
In the first half of January, we will launch our new website: a tangible milestone in a path that began months ago. We imagined it as a space that is easy to navigate, rich in content, useful, and accessible.
A living platform that brings clarity, connects, and enhances. A collective effort, built on dialogue between teams, shared goals, and conscious decisions. It is not just a graphic restyling, but a new way of presenting ourselves: more consistent with who we have become, closer to those who choose us every day.

A transformation that involves everything and everyone

For some time now, we have been working deeply on ourselves: on our brands, on our identity, on our communication.
Today, this journey takes shape in a project that involves the whole company, every person, the entire vision. But our mission remains the same: bringing Italian fresh pasta to kitchens all over the world, with the same passion and quality as always.

The new communication is the voice of this transformation.
We have chosen to represent ourselves with a more empathetic, more consistent, more authentic message. A language that speaks clearly, tells stories with passion, and enhances with respect.
Copy, visuals, materials: everything has been rethought to be in harmony with our new brand architecture. Without giving up our soul, but making it more visible, more legible, more recognizable.
It is not a break, but a step forward.
A natural evolution that gives continuity to the path taken so far and, at the same time, adds an important piece: inspirational, distinctive, fresh.
For us, for our brands, for those who work with us.

One website, three brands, one vision: celebrating freshness.

Divine Creazioni, Pastificio Bacchini, Fiordiprimi.
The new website will be the first place where you can rediscover — and discover, in their new form — Surgital’s three foodservice brands.
Each with a strong personality, its own space, its own range, its own features, and its own audience.
Yet all united by a shared vision: that of artisanal intelligence born in the heart of the Food Valley, where the tradition of fresh pasta has been handed down and evolved for generations. That is where we come from, and that is where this project also comes from: from the need to tell the story of an evolution that remains faithful to its roots, able to project ancient know-how into the future. Celebrating and reinventing within the groove of tradition, with a fresh outlook on the world.

From the very first click, it will be clear what each brand represents, who it speaks to, and with which specific features and strengths. We have worked to better convey the uniqueness of each brand and, at the same time, the unity of the Surgital project that holds them together.
A consistent, solid system, built to last over time.

We’re almost there

Our craft does not change: making pasta with quality, care, and vision. But today we have chosen to tell it in a new way, worthy of what we have become.
An identity that does not overturn itself but is refined. That evolves to reflect even more strongly the values that have always guided us: quality, innovation, relationships.
The new website and the new communication are tools of this change. But they are also a signal.
They speak of a company that knows how to grow consistently, that invests in its image to create value, that chooses to be seen for what it truly is.

We are down to the final details. Just a few more days and everything will take shape.
In the meantime, we continue to work behind the scenes, with the same passion as always and our eyes set on the future.
The countdown has begun.
See you in January.