Piacere Mio!® Returns to the Costa Edutainment Parks on the riviera: Cattolica Aquarium, Aquafan, Oltremare and Italy in miniature19 June 2023
All the flavour, quality and practicality of Surgital’s frozen ready meals in the dining areas of the most famous summer entertainment parks in Romagna, a prime showcase for a wide range of consumers.
Lavezzola (RA), June 2023 – Surgital renews its collaboration with Costa Edutainment Parks for the 2023 season, including the Cattolica Aquarium, Aquafan and the Oltremare Family Experience Park in Riccione, as well as Italy in Miniature in Rimini.
In the restaurants of these magical locations, visitors can enjoy our Piacere Mio!® single-portion first courses, in the spirit of a summer that we hope will restore relaxation and amusement to a region hard hit by the recent floods.
The partnership between Surgital and Costa Edutainment Parks has been in place for years. They have yet again chosen our Piacere Mio!® deep-frozen products for their practicality, which, along with the delicious flavour and quality of these dishes, will certainly reveal itself to be a strategic option. Thanks to this, Surgital again has the precious opportunity to expand our range of users, introducing Piacere Mio!® dishes to a very large number of people who will later be able to continue to enjoy them at home after buying them in their favourite supermarkets.
This year too, we will have maximum visibility: the brand logo appears on the advertising material for all the parks involved, distributed in the hotels along the Romagna coast. Furthermore, our Piacere Mio!® dishes are served on a specially prepared table mat on which the entire line is advertised, including our Piacere Mio!® deep-frozen ready-made sauces in nuggets – pepite®, which can also be reheated in just a few minutes in the microwave or in a pan, just like the single-portion first courses.
This is a significant opportunity, then, in particular in terms of exposure to a broad, cross-sectional public, perfectly in line with the brand’s target consumers: young, dynamic and modern.