Surgital, a Reliable Partner for the Private-Label

Surgital has long partnered with major international retailers, producing private-label products on their behalf. While its core business remains foodservice, the company is already a trusted name for top banners, especially for bagged ready meals using stir-fry technology and single-portion block-frozen trays. That is why Surgital exhibited at the 48th PLMA – World of Private Label – held in Amsterdam on 20–21 May. For the company, this fair has become an unmissable opportunity to stay close to the international retail market.

In some European countries, private-label products now account for more than 40 % of retail sales. This is a huge opportunity: Surgital’s appeal in this channel stems from more than forty years of producing high-quality frozen fresh pasta for the catering industry, later complemented by sauces and, with a focus on quick-service dining, a wide range of ready meals.

“Private labels generate a quarter of our overall turnover, with a significant export share in Europe and the United States,” explains Export Director Alberto Bondanelli. “PLMA is an important showcase to strengthen our retail presence and confirm us as the ideal partner for retailers demanding continuous innovation and reliability.”

State-of-the-art plants ensure top quality, production flexibility and widespread distribution. Customisation is another plus: Surgital’s R&D develops recipes on commission to recreate traditional dishes or propose innovative, contemporary ideas. Thanks to the chefs and pasta masters of De Gusto – the in-house Ateneo della Pasta – the best solutions are defined with customers, using rigorously selected raw materials and no preservatives or semi-processed ingredients. Choosing Surgital also means embracing the values of a green company committed to sustainability in every business decision.

What are you waiting for? Read the full article and discover how Surgital can grow your private-label range!